Project
We partnered with TANG™ to bring their nostalgic orange strawberry flavor to life through energy. We used Orange TANG™ insights to drive the direction around the labels, staying true to the TANG identity all while refreshing the look for modern energy drink consumers.
The challenge
Modernizing a nostalgic brand like TANG™ to resonate with today’s gym-goers—many of whom aren’t familiar with its legacy.
The solution
We refreshed the look with a bold, energetic design that speaks to both performance and nostalgia, helping it stand out in the energy drink space.
Services
Brand Strategy
Packaging
Marketing Collateral
Product Rendering
Print Production
Packaging Design
DRIVING TRAFFIC
Running digital ads while using bold, eye-catching creative to promote the new flavor.