Project
AN Supps’ best-selling energy drink, All Black Everything™ (ABE™), has partnered with Kraft Heinz to launch a TANG™ Orange flavored edition. Our founder, Bryant, led the project—overseeing onboarding, research, brand therapy, and ultimately crafting a CPG design that seamlessly blends the past with the future.
Services
Packaging
Marketing Collateral
Brand Therapy
Web Design
Product Rendering
Branding
Email Marketing
Print Production
Publications
Packaging
First Launch
Version 2
Latest version
Upgraded from 11.2 oz to 12 oz slim cans
Product Detail Page
For the ABE Energy x TANG™ launch, we created personalized PDPs (Product Detail Pages) for TANG’s website to support the campaign with a strong visual narrative. Using 3D software’s we designed a nostalgic timeline that celebrated TANG’s rich brand history. The artwork began with a 3D outer space scene inspired by the retro-NASA era, followed by a bold, vibrant focus on TANG’s signature orange flavor. The final scene featured TANG’s classic mascot—the karate gi–wearing orangutan—paying homage to the iconic commercials of the past. This approach stayed true to TANG’s legacy while adding a fresh, playful twist that resonated with modern audiences.
